Tips For Website Optimisation

In a world where number one is glorified as hero and number two is not only noticed, but sometimes also termed as failure, ensuring your website ranks top has never been more important. Better known as Search Engine Optimisation (SEO), website optimisation refers to the conscious efforts to have your website highly ranked in the search engine. In layman’s language, it is knowing where to place a key phrase, an image tag and other website components to raise the chances of it being visible in the unpaid search engine’s results. Website optimisation can also mean ensuring that a website runs smoothly and quickly, mostly by editing it to optimise Cascading Style Sheets (CSS), Hyper Text Markup Language (HTML) and Scripts.

Web optimisation therefore affects both how quickly you can get your hands on your favourite oofos or how many people click on your blog.

In order to assist you in this endeavor, here are a few tips;

  1.    Optimise the website content.

You may have a lot to offer but if you present it using boring phrases which nobody bothers to look up, chances are that you will still have very low traffic to your site. Ensure that you use words that the search engine looks for and also ensure that your site works properly and is fast. Make it look good and user friendly so that your readers can navigate easily. Having a reputable host like Excida can help your website to not only rise up the search engine ranks, but also turn leads into customers.

  1.     Keep providing new content

What this does is that it keeps your readers interested and therefore coming back to your site. This increased traffic leads to a higher search engine rank. For example if you are interested in real estate, it is not only good to involve an experienced real estate website builder, but also to keep providing relevant content for your readers. Consider it like a kind of referral where one friend tells another and the cycle goes on.

  1.      Know how much is too much

Too much of everything is poisonous. While putting keywords is helpful, too many of these result in keyword stuffing, something that is actually detrimental to your website. Likewise, while an ad or two is a good way for you to make money from your website, too many ads will make the user experience unpleasant and annoying and can therefore reduce the traffic to your site.

  1.    Be consistent

This is especially useful for domain names. It does not help your ranking if you keep changing your domain name or if you keep changing the theme of your website. Consistency is the true measure of quality and involves walking the talk, something that can literally speaking be made wonderfully comfortable by grabbing a pair of shoes at TheInsoleStore.


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